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Degree Inclusive Deodorant
Overview
Unilever describes Degree Inclusive as the world's first deodorant designed for people with disabilities, detailing features like a hooked container for one-handed usage, enhanced grip placement, magnetic click closures, a larger roll-on applicator, and braille instructions. Steps are mechanical and informational: redesign form factor, opening and closing, application, and labeling. Benefit: more independent personal-care routines. Lesson: inclusive packaging is user-interface design.
Why it matters
When hygiene products assume two hands and strong grip, users face dependence, mess, or avoidance, and these micro-barriers compound daily. Coverage noted the prototype was tested with 200 individuals, highlighting that usability must be validated in real routines. Benefit: dignity, time saved, and fewer workarounds. Call to action: design packaging around reach, grip, and feedback, then iterate with disabled users from concept through scaling.
Learn more
- Disability - https://www.who.int/news-room/fact-sheets/detail/disability-and-health
- What It’s Like to Navigate the Beauty Industry as a Blind Woman - https://www.allure.com/story/blind-women-beauty-industry-tactile-packaging-for-visually-impaired
- About Universal Design - Centre for Excellence in Universal Design - https://universaldesign.ie/what-is-universal-design/
- https://www.packworld.com/industries/other-packaged-goods/cosmetics-personal-care/article/21415759/people-with-disabilities-gain-access-with-degrees-inclusive-deodorant-pack
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