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Braille on Product Packaging
Overview
L'Occitane states: Since 1997 we began adding Braille to our product's packaging whenever possible, with the goal to give visually impaired people access to information and raise awareness. The inclusive mechanism is straightforward: tactile text transforms packaging from brand-only to information-bearing. Benefit: more independent shopping and usage. Lesson: accessibility at packaging level is durable because it travels anywhere the product travels, without requiring an app or settings.
Why it matters
If packaging is only readable visually, blind and low-vision shoppers must rely on memory, guesswork, or other people, reducing privacy and increasing error. L'Occitane explicitly ties braille to access to information and inclusion intent. The wider benefit is brand trust: accessible packaging signals respect and reduces extra steps customers must take. Call to action: map essential on-pack info and prioritize tactile access where it prevents harm.
Learn more
- Vision impairment and blindness - https://www.who.int/news-room/fact-sheets/detail/blindness-and-visual-impairment
- Using Technology - https://www.afb.org/blindness-and-low-vision/using-technology
- https://www.perkins.org/resource/braille-literacy/
- What It’s Like to Navigate the Beauty Industry as a Blind Woman - https://www.allure.com/story/blind-women-beauty-industry-tactile-packaging-for-visually-impaired
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