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Accessible Games Initiative Tags
Overview
ESA launched the Accessible Games Initiative in 2025 to provide clear information about which accessibility features games include. The initiative started with 24 standardized tags and is intended for product pages and storefronts before purchase. Lesson: inclusion improves when discovery and decision-making are accessible, not only gameplay.
Why it matters
Without accessibility information, disabled players face costly trial-and-error. Standard tags reduce search friction and shift burden from players to publishers and storefronts, creating a market signal for investment. Call to action: adopt standardized tags, define criteria clearly, and pair labeling with feature verification.
