Apple says Accessibility Nutrition Labels highlight accessibility features within apps and games, giving users a way to learn if an app will be accessible before download. Apple developer guidance frames the same goal: labels help users know whether features like VoiceOver or Larger Text are supported for common tasks. Lesson: inclusion improves when accessibility info is visible at the decision point, not buried in support docs.
When accessibility is not disclosed pre-download, disabled users waste time and money testing apps that may be unusable, and developers face avoidable churn and support costs. Store-level labeling creates market pressure for accessible defaults. Call to action: treat accessibility disclosure like privacy disclosure, standardized, comparable, and tied to real task completion.