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Nike Go FlyEase
Overview
Shoes are a daily dependency; if on/off requires bending and hand dexterity, independence drops. Nike documents Go FlyEase as working because a “tensioner band and bi-stable hinge hold the shoe in a steady open position,” enabling step-in lock and heel “kickstand” release (design page). The company positions it as a hands-free shoe built for accessibility and everyday life (newsroom). Quote from Bebe Vio: “I just need to put my feet in and jump on it.”
Why it matters
Without hands-free options, people with mobility limitations may need assistance for a basic routine, increasing dependence and time cost. Inclusive mechanisms also help many “situationally limited” users (carrying bags, parenting, injury), but disability is the clearest test case. The key takeaway for physical product teams: design the mechanism for independence, then scale access via availability and clear instruction so inclusion isn’t limited to those who can hunt for niche SKUs.
Learn more
- Nike Go FlyEase Hands-Free Shoe — NIKE, Inc. - https://about.nike.com/en/newsroom/releases/nike-go-flyease-hands-free-shoe
- Nike has made its first ever hands-free shoe... with a hinge - https://www.wired.com/story/nike-go-flyease-trainer/
- https://www.forbes.com/sites/timnewcomb/2021/02/01/nike-creates-first-fully-hands-free-shoe/
- Nike's First Hands-Free Shoe: Go FlyEase - https://www.nike.com/flyease/go-flyease
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